Your Brand.
Part of the Ultimate Desert Challenge 2026.
A limited partnership opportunity with Sikkens Motorsport and the DK project.
Why this project is different
Sikkens DK is an independent motorsport project rooted in heritage engineering and real endurance culture. Inspired by the legendary Porsche 959, this is not a factory program and not a corporate campaign. It is a handcrafted, engineering-driven Dakar entry designed to tell a story of ambition, resilience and craftsmanship — one that brands can authentically become part of.
Dakar scale & global credibility
The Dakar Rally is the world’s most extreme motorsport endurance event, spanning multiple countries, thousands of kilometers and weeks of continuous global media exposure. With millions of viewers worldwide, Dakar offers brands long-form storytelling, not just momentary visibility — a narrative that unfolds day by day across digital, broadcast and on-the-ground experiences.
What your brand gains
Visibility
Presence on Sikkens DK cars, team equipment and iconic rally imagery reused across global media.
Storytelling
A turnkey content library (photo, video, short documentaries) with clear usage rights for your own channels, PR, retail and internal communication.
Engagement
Access that money can’t buy: factory visits, test days, team interactions and bespoke activations for customers and employees.
Essential Partner — €50,000
Focused visibility and access. Ideal for brands entering Dakar storytelling for the first time.
Logo on 1 Sikkens DK (doors + hood)
Inclusion on team wear and media backdrops
Curated content package with cleared rights for your channels
1 team experience day (factory/test)
Premium Partner — €80,000
Enhanced branding, co-created content and deeper activation opportunities.
All Essential benefits, plus:
Larger logo placement (priority position on car)
Dedicated co-created social content (3x posts with pilots/team)
1 additional brand activation (e.g. HQ talk, customer event)
2 VIP days at European test/shakedown
Flagship Partner — €120,000
Join a rare, independent motorsport project that reimagines rally raid heritage for the future — and invites a small number of brands to help shape that story.
Exclusive lead branding on 1 Sikkens DK
Full rights to RSR911 project storytelling (perpetual organic use)
Customized content pack (extra short films + raw footage)
Priority press inclusion (launch + milestone PR mentions)
Bespoke customer/employee activation designed with our team
Guest access to Dakar 2026 start in Saudi Arabia (subject to ASO regulations)
